YOUTUBE CHANNEL & SHOW PARTNERSHIP
Turn your expertise into a YouTube channel people trust
A 90-day strategy partnership for founder-led businesses ready to build a serious YouTube channel or show.
I develop the audience, positioning, formats, topics, packaging, publishing system, and production approach behind the work, so every video has a clear job to do.
No commitment. Tell me what you’re building and what you want YouTube to accomplish.
SELECTED WORK
Selected channels I’ve helped launch and develop
A few examples of channels I’ve helped shape through strategy, show development, production, packaging, and publishing systems.
Developing the channel direction, recurring show formats, topics, packaging, publishing system, and production approach for a story-led automotive channel.
Built an event-focused YouTube channel from the ground up using story-led videos to introduce viewers to the people and experiences behind the festival.
0 → 100+ subscribers | 1,700+ monthly views
Built a music education channel from the ground up around useful, searchable lessons for aspiring musicians.
0 → 100+ subscribers | Reached 1,200+ monthly views
THE CHALLENGE
You know YouTube could help people trust your expertise. Building the right channel is the hard part.
Publishing videos is easy to start and difficult to sustain. Without a clear audience, repeatable formats, and a practical production system, every upload becomes a new set of decisions—and the channel quickly loses momentum.
The goal isn’t to chase views for their own sake. It’s to create videos that answer the right questions, demonstrate how you think, and give potential buyers a reason to trust you before they ever reach out.
This partnership gives the channel a clear direction and a system your business can realistically maintain.
WHO THIS IS FOR
Built for expert-led businesses ready to grow on YouTube
This partnership works best when you have genuine expertise to share and a real business goal behind it. Not just a desire to "be on YouTube."
→Founder-led businesses
→Agencies
→B2B service providers
→Expert-led companies
WHAT I DO
I lead the channel and show strategy.
You bring the expertise.
I work as your embedded YouTube strategist and producer—shaping the channel direction, show formats, topics, packaging, publishing system, and production approach so every video supports a real business goal.
Channel positioning & audience strategy
Define exactly who you're speaking to on YouTube and how to position your channel to attract the right buyers.
Show development & video direction
Develop repeatable show formats, episode structures, outlines or scripts, and filming approaches that help you communicate your expertise naturally on camera.
Publishing & channel management
Fully done-for-you publishing, closed captions, metadata, playlists, and ongoing channel optimization.
Content strategy & topic planning
Identify the questions your buyers are asking and build a content plan around them.
Title & thumbnail development
2–3 concepts per video, developed around your topic and audience. Includes A/B thumbnail testing.
Analytics & performance iteration
Regular reviews of what's working, with strategy adjustments based on real channel data.
WHAT TO EXPECT
A 90-day system built to improve with every release
I don’t promise overnight virality or guaranteed leads. I build a documented, repeatable YouTube system that helps your business publish strategically, learn from real audience behavior, and improve the work over time.
END OF WEEK ONE
You’ll have a clearly defined audience, channel positioning, initial show direction, and an actionable set of video topics—ready to develop and film.
W1
END OF 90 DAYS
You’ll leave with a documented channel strategy, repeatable show formats, a practical publishing and production system, a pipeline of developed video concepts, baseline performance data from anything published during the engagement, and clear recommendations for what to do next.
90
THE EDGE
Because my background includes both content strategy and video production, the plan is designed around what your team can realistically make. That includes format development, filming guidance, and on-camera direction—not just a strategy document.
+
INVESTMENT
Choose the right level of support
Both partnerships run for 90 days.
Strategy Partnership
For businesses with an internal team or existing video production support.
$6,000
90-day partnership
✓ Channel positioning & audience strategy
✓ Content strategy & topic planning
✓ Video outlines & talking points
✓ Title & thumbnail development (2–3 concepts/video)
✓ A/B thumbnail testing
✓ Done-for-you publishing & metadata
✓ Analytics review & performance iteration
✓ Production direction and filming guidance
FULL-SERVICE
Strategy + Production
For businesses that want the strategy, production direction, and hands-on production support required to get the videos made.
From $9,000
90-day • Starts at 6 videos
✓ Everything in the Strategy Partnership
✓ Video production support
(starts at 6 videos)
✓ Post-production & editing
(Starts at 6 long-form videos + 2-4 cutdowns for shorts)
✓ Additional videos, filming days & production support available to scope
Ready to build a YouTube channel people trust?
Tell me where the channel is now, what you want it to accomplish, and what support you need to make it happen.